Dubai-based franchise marketing and consultancy firm FranExcel is set to host the third annual World Franchise Forum to complement this year’s Franchising Middle East (FME) exhibition being held in Dubai from March 14 to 16.

The theme for this year’s forum, which will be held from March 15 to 16, is ‘Master Franchising’.

It will feature a world-class speaker line up, including franchise company CEOs, as well as interactive sessions to cater to all levels of experience in the franchise industry, including theory, practice and legal overview.

“Currently, we are finalizing the topics for discussion. The line up will include franchising professionals, mall developers and legal consultants, to provide a well-rounded view of this business sector,” said Sary Hamway, CEO, FranExcel.

The conference will be held at Dubai International Exhibition and Convention Centre – Sheikh Saeed Hall 1, the same venue as the FME exhibition. FME kicks off a day earlier, running from March 14-16.

"The conference will complement the exhibition, which offers international franchisors the opportunity to showcase their franchise brands to an audience drawn from across the whole of the Middle East and beyond," said Abdul Rahman Falaknaz, chairman of International Expo-Consults (IEC), the organiser of FME..

"The event will offer unparalleled networking opportunities for franchise executives from across the world," he noted.

FranExcel has been participating in and supporting FME for the past six years and will once again be exhibiting at the show. The consultancy firm has a portfolio of 40 brands in retail, health and beauty, and food and beverage, and will be promoting 10 brands at FME this year.

“At least 10 per cent of our brands are UAE brands. The most successful home-grown brands are ‘London Fish & Chips’, ‘Choco’a’, ‘Heritage of Henna’ and ‘PropahT’,” Hamway added.-TradeArabia News Service