Home Centre Kuwait, a leading retailer in furniture and home furnishing sector, has unveiled its brand new ultra-modern look and feel with the launch of its new logo.

The brand overhaul is aimed at further strengthening its leading role in the local and regional markets and the new logo signifies a fresher, lighter, vibrant and livelier feel, said a senior official.

The design strategy, developed by US design experts Callison, was to create spaces within the store that evoke these same experiences and feelings which is reflected in the new tagline, “Find your Home in Ours”

“I am delighted to unveil our revitalized logo that contains a rejuvenated look and feel in its visual identity. Over the years we have grown considerably, the re-brand is not just about a new logo; it encompasses our commitment to our customers in Kuwait and the region and provides a platform for our continued development and excellence in the market," said Saibal Basu, chief operating officer, Landmark Group Kuwait.

"We are constantly striving to make our customers’ lifestyle better by providing unmatched products and services. This is what has always driven us and will continue to drive us,” he added.

Home Centre has been growing from strength to strength in Kuwait and in the region with fifty stores across the GCC, Egypt and the Indian subcontinent.

Aarti Jagtiani, Home Centre’s head of Strategic Planning and Design has been leading this project over the past 12 months.

“We believe the brand is more mature now buoyed by the brand loyalty we have won over the years that continues to stand us in good stead.Our corporate ethos has more depth and definition and emphasizes our present position. Indeed, everything about us is now on the same page and that cohesive impact is already being seen in a very positive way," she noted.

“While we are all fond of the Home Centre brand, we wanted to revamp the look and feel to reflect the modern and dynamic nature of the city and the region today. This is the beginning of a new chapter in our history that will see Home Centre evolve from the local company that it was to the international brand we will become” she added.-TradeArabia News Service