Emaar Retail is celebrating the spirit of Dubai Shopping Festival (DSF) with a variety of promotions and festivities at its leisure components in The Dubai Mall and Dubai Marina Mall.

In association with Emaar Malls Group, a strategic partner of DSF, Emaar Retail has opened up a range of leisure activities at Sega Republic, the 22-screen Reel Cinemas, Dubai Aquarium & Underwater Zoo and KidZania in The Dubai Mall, and at the six-screen boutique Reel Cinemas at Dubai Marina Mall.

Sega Republic at The Dubai Mall, a mega indoor theme park, offers special prizes every day till February 20, whereby for every Dh100 ($27.2) spent by visitors, they enter a daily raffle draw to win Annual Power Passes.

'The winner can use the pass for unlimited entry to Sega for 365 days and will be entitled for free rides on its nine attractions. Additionally, the 100th customer who spends Dh100 will receive a Power Pass gift voucher,' said Joe Gibbons, the general manager.

In addition to Sega Republic, Reel Cinemas at The Dubai Mall and Dubai Marina Mall too are celebrating the city’s festival season with an array of activities.

Under its ‘Gadget Galore’ promotion, moviegoers at Reel Cinemas stand to win an IT gadget everyday of the week. A prize will be placed under their seat randomly, said Gibbons.

Reel Cinemas at Dubai Marina Mall is also hosting two raffle draws for luxury of a cruise trip at Dubai Marina Yacht Club with every two tickets purchased, or a three-days-two-night stay at The Address Dubai Marina with every eight tickets bought.

The Picturehouse, the dedicated arthouse cinema at The Dubai Mall Reel Cinemas, is also hosting the UK Film Season until March 15, offering a full spectrum of British movies including dramas, comedy and full-on adventure.

KidZania is offering over 70 professional role plays, is celebrating its first anniversary with a range of a colourful activities including include jugglers, mime artists, magicians, balloon sculpting artists, living statues, clowns and face painters.

This season, the Skate Shop at Dubai Ice Rink will feature special offers on its range of products. Customers who spend a minimum of Dh100 at the shop will receive Dubai Ice Rink merchandise or other gifts.

Dubai Aquarium & Underwater Zoo, meanwhile, is offering its ‘Visit the Zoo’ programme, featuring feeding presentations that provide visitors insights into the behavourial patterns of aquatic animals.-TradeArabia News Service