London-based garment care company Jeeves of Belgravia is to open an operation in Bahrain as part of a planned Middle East expansion.

It is establishing a state-of-the-art Central Production Unit located in Hidd.

The 660sqm factory is one of the most advanced outside of the UK, boasting high-tech equipment from Europe, Japan and the US.

The dry cleaning and laundry service offered by Jeeves combines the finest traditions of hand valeting, with the most advanced techniques in fabric care.

Unique to Bahrain, Jeeves will also be the first luxury dry cleaning company to offer home or office collection and delivery service. The plan also includes retail receiving shops.

Established in 1969, Jeeves of Belgravia is the holder of the Royal Warrant as Dry Cleaners to the Prince of Wales and his family.

Jeeves International has opened shops in New York, Hong Kong, Istanbul, Jakarta, and Kuala Lumpur among other select locations. Jeeves Bahrain is the latest addition to this international network, and a 100 per cent Bahraini-owned franchise.

The franchise also holds exclusive rights to operate Jeeves of Belgravia in Saudi Arabia, Qatar, the UAE and Lebanon.

The operations will be managed by Iain Weir, who has 25 years of experience and expertise in the dry cleaning and laundry industry.

'Despite having an affluent market, the region lacks dry cleaning and laundry services with the skills, equipment and facilities to offer quality garment care,' said Mr Weir.

'Jeeves will introduce the 'art of garment care' to the discerning customers in Bahrain. It is a standard of service that cannot be matched by other laundries or dry-cleaners,' he added.

Jeeves Bahrain will also act as the main training headquarters for all Jeeves staff and technicians, across various franchises in the region.

Weir will train the staff personally along with some specialists from Jeeves' London office, considered to be the best in the business.

The company has recruited some Bahraini staff in order to help train them to the highest possible industry skills.-TradeArabia News Service