Montegrappa, Italy’s top manufacturer of fine writing instruments, has signed up Hollywood actor, Sylvester Stallone as its brand ambassador and investor and creative advisor under a new partnership deal.

Under the terms of the agreement, Stallone has acquired a major stake in the brand.

The acquisition strengthens a relationship that dates back more than 15 years when the company learned Stallone was an aficionado and collector of Montegrappa pens.

Stallone, also a legendary filmmaker and writer, will serve as a Montegrappa brand ambassador and will also provide creative input regarding new styles of pens to be introduced during 2011.

Stallone’s career, now entering its fifth decade, has created million of fans globally as well as numerous successful films including the Oscar-winning Rocky series.

Other iconic roles much-beloved by moviegoers around the world include the Rambo series of films, Cop Land, and most recently, the international box office hit 'The Expendables.'

With broad interests including a passion for art and with his seasoned collector’s eye, Stallone was first introduced to Montegrappa when he chose to ink a major contract with an ultra-rare version of the 'Montegrappa Gold Dragon Fountain Pen'.

Stallone felt it appropriate that he sign such an important document with the solid gold version “artist’s proof” of the pen which he eventually used to place his signature on the unique, monumental contract. 

Giuseppe Aquila, CEO of Montegrappa, commented on the partnership, “I have had the pleasure of meeting Stallone on many occasions, including the 2009 Venice Film Festival, where he was recognized for his filmmaking with the 'Glory To The Filmmaker Award'.

'Stallone is much more than a friend; he is an icon and an artist and now, an integral part of Montegrappa’s distinguished history,' he added.-TradeArabia News Service