Dubai Properties Group, a member of Dubai Holding, said its discount programme launched this summer for residents and visitors at The Walk, a beachfront retail promenade at Jumeirah Beach Residence (JBR), has been a big success.

Launched in July, the discount programme 'The Walk Wallet,' comprises a host of exciting discounts for use across the popular destination, said a statement from Dubai Properties Group.

Distributed to residents throughout JBR, Dubai Marina and Jumeirah Lake Towers, the 'Walk Wallet' has generated significant interest and will continue to be on offer until the end of October, it added.

The booklet contains vouchers from a variety of restaurants and retail outlets ranging from casual dining coffee shops, fashion boutiques, accessory shops, furniture stores, and even spas and wellness centres at The Walk.

Participating outlets have reported an increase in footfall as a result of ‘The Walk Wallet,’ said a top official.

'The Walk Wallet was originally launched to draw visitors during the quieter summer months. But its widening appeal continues to attract more visitors to The Walk even after the Eid festivities,' remarked Khalid Al Malik, Group CEO of Dubai Properties Group.

'As an iconic seaside destination with a large variety of retail, leisure and entertainment outlets, The Walk has gained a reputation as one of the most preferred venues for families while tourists favour its unique ambience.'

'We are confident our continued offerings will provide visitors even more reasons to frequent the beachfront promenade to benefit from the valuable discounts,' he added.

Developed and managed by Dubai Properties Group, The Walk receives more than three million visitors each year at its over 300 retail, dining and leisure outlets spread over 770,000 sq ft.

'Whether a visitor wants to relax and be pampered at Spa Dunya at the Shams plaza level, shop for fashion accessories at La Beaute at Murjan plaza level, or browse for unique furniture pieces and home accessories at Indigo Living, and the Vindemia art gallery, ‘The Walk Wallet’ has proved a fantastic money saver,' Al Malik said.

In addition, diners at the Rimal plaza level opting for Japanese cuisine at Haru, Indian food at Bombay by the Bay or Far Eastern menu at Soy, will enjoy 25 per cent discount with The Walk Wallet, it added.-TradeArabia News Service