Panasonic has launched two new digital cameras - the 14.1 megapixel Lumix DMC-FX700 and DMC-FX75 - to compliment the popular FX series, for the Middle East market.

The new cameras pack a host of advanced functions in a stylish body that also feature a F2.2 super bright 24mm ultra wide angle Leica DC Vario-Summicron lens with 5x optical zoom, making the camera versatile for shooting dynamic landscapes, or moving subject in low-lit situations such as indoors or at night.

The 24mm ultra-wide-angle lens - rare on a compact camera - gives photographers a wider range of composition possibilities with 213 per cent larger viewing space compared to that of 35mm camera.

The lens unit consists of 7 elements in 6 groups with 3 aspherical lenses with 5 aspherical surfaces.

In addition to the 0.3mm super thin aspherical lens and 0.3mm thin spherical lens, another aspherical lens is designed to be as thin as 0.4mm, which results in the realization of F2.2 brightness and 24mm ultra wide angle of view at the same time.

“These new additions introduce integrated technology to make photography even more fun without compromising on picture quality and video recording,” said Hitesh Ojha, senior product manager – AV categories, consumer electronics department, Panasonic.

“Panasonic Lumix is a pioneer with the Touch Shutter technology that offers consumers an exciting and new way of taking photo’s that was not possible earlier. The Lumix range offers a camera for every situation, and budget,” Ojha noted.

'To realize a high speed and accurate image processing, both the image sensor and the image processing LSI is re-engineered. The new 14.1-megapixel MOS sensor achieves high speed consecutive shooting and full HD movie recording with high resolution and high sensitivity, he added.

The cameras also feature a new image processing LSI, the Venus Engine FHD, assures high picture quality in both photo and movie recording.

It also compiles the Intelligent Resolution technology to perform the optimum signal processing depending on the part of a picture to give a whole image outstandingly natural clearness with fine details.

The powerful 5x optical zoom increases its power to 6.5x equivalent with the Intelligent Zoom function taking advantage of the Intelligent Resolution technology maintaining the picture quality even using digital zoom.

The Sonic Speed AF and a quick start-up time gives the cameras super high speed response that helps to catch even the most fleeting photo opportunities.
 
“Panasonic was the first brand to introduce the Intelligent Auto mode in 2007 and now we have upped the antil in the Intelligence with yet another new and exciting feature – the Intelligent Burst mode’, said Ojha.

'The newly-added Intelligent Burst mode adjusts the frame rate of burst shooting according to the speed of the subject’s movement. If the movement of the subject is not so fast, the camera shoot is at regular frame rate and it moves fast, the camera increases it accordingly,' he explained.

'The Face Recognition function remembers registered faces to give an appropriate AF/AE on the people while removing the unwanted red-eye.

The Intelligent Scene Selector automatically selects whichever of 6 Scene modes - Macro, Portrait, Scenery, Night Portrait, Night Scenery and Sunset - that best suits shooting situation,' he added.-TradeArabia News Service