HP Middle East, the regional arm of the global technology giant, has launched its first Web-connected printers designed for small businesses.

HP ePrint technology, incorporated into the new printers, provides customers with the freedom and convenience to print from any mobile device, a statement said. Customers can also print Web content such as templates and stored documents without a PC by using HP print apps.

The new HP Officejet Pro 8500A e-All-in-One series were designed for businesses looking for a wired or wireless all-in-one that offers impressive results and efficiency savings, the statement said.

The range also provides 50 per cent lower cost per page compared with laser printers, it added.

“We are making Web-connected printing the new industry standard – first for consumers, and now for small business,” said Amin Mortazavi, general manager, imaging and printing group, HP Middle East.

“With the addition of HP ePrint technology and HP print apps to these new HP business inkjet printers, small businesses can significantly improve their productivity – both in the office and on the go,” he added.

HP ePrint technology gives each printer an email address that allows easy printing to the office while on the go, and convenient printing for clients or colleagues visiting the office, without the need for drivers and software.

To protect customer privacy and security, each ePrint email address is unique and will never be distributed unless a customer provides it to others. HP is also using industry-standard anti-spam filters to protect customers from unwanted use, among other privacy and security measures.

The email address also can be reset at any time. Plus, customers can set a “white list” to ensure they only receive prints from a select list of email addresses.

The print apps are accessible directly from the printer’s touchscreen display. Business customers will be able to access print apps directly from the printer touchscreen with services such as Google Docs, Box.net and Biztree. – TradeArabia News Service