Juicy Couture, the popular New York brand known for its chic women clothing, shoes and handbags, has announced the opening of its second boutique in Saudi Arabia.

Founded in 1994 by Pamela Skaist-Levy and Gela Taylor, as the premium designer, marketer and wholesaler of chic, sophisticated basics for women, Juicy Couture has attracted many a Hollywood diva and style-conscious women alike over the years from Madonna to Jessica Biel.

The New York brand opens its new store today (September 1) at Saks Fifth Avenue (woman’s floor) in Riyadh’s leading shopping destination, Kingdom Centre. The launch comes close on the heels of the opening of Juicy Couture's first boutique in the Kingdom.

The boutique will have the latest collection of ultra-comfy, stylish and chic clothing, shoes, handbags and accessories as well as variety of athletic and casual wear, notably the velour tracksuit that won Juicy Couture a lot of popularity, said a company statement.

The store will also showcase an extensive range of jewellery, shoes, handbags, featuring the brand’s stylish and chic collections.

'The new Juicy Couture boutique will offer an exclusive shopping experience for women, which is run by women staff and attended by female customers only,' the statement said.

Juicy Couture made its Middle East debut in 2008 with its first store at Emirates Towers Boulevard in Dubai. In less than two years, the brand has expanded its presence to a total of nine stores across the GCC, including UAE, Saudi Arabia, Bahrain and Kuwait, it added.-TradeArabia News Service