Beirut-based Jawharty, which offers a selective collection of fashion, engagement and wedding diamond rings, earrings, pendant, bracelets and sets, has announced the launch of an Arabic interface on its website.

With this move, Jawharty said it has become the first bilingual diamond jewellery e-retailer in the world. Now with a click of a button, a visitor to the site can easily switch between English and Arabic languages, the company said in a statement.

“As a Middle Eastern brand, it was only natural for Jawharty.com to speak Arabic as well, we figured,” remarked Viken Karaminassian, founder and general manager.

With over 1800 per cent growth over the last decade, the Middle East holds one of the fastest growing Internet user populations in the World. As the popularity of the Internet in the region is witnessing significant growth, so does demand for websites with Arabic content, Karaminassian added.

Jawharty, he said, was conceived with the simple dream of making shopping for Middle Eastern diamond jewelry secure, convenient, and most importantly, less costly to larger segments of discerning shoppers in the Middle East and elsewhere around the world.

“Language is a critical factor in establishing clear rapport between two parties. Speaking the language of customers and site visitors will not only add to their convenience, but more so, it will reinforce our mission of making diamond jewellery accessible to larger segments of elegance and beauty seekers wherever they are,” he noted.

For more convenience, both language platforms carry exactly the same list of products and information details, Karaminassian pointed out.

'Inspired by the Arabic name for jewellery, Jawharty (my jewel) is a descriptive name that claims ownership to one’s personal jewellery. More importantly however, in Arabic, a person refers to a loved one by “jawharty”, a statement that expresses intense emotions towards a uniquely special person, he remarked.

A company founded by a group of seasoned professionals, Jawharty.com, is authorised by the Lebanese Ministry of Industry to display the “Made in Lebanon” tag on its site as an endorsement seal.-TradeArabia News Service