Landmark Group, one of the largest retail conglomerates in Middle East, said six brands from its portfolio - Babyshop, Shoe Mart, Splash, Lifestyle, Home Centre and Ecco - have been awarded the status of Superbrands.

They were all bestowed with the prestigious award for excellence in branding by the UAE Superbrands Council at the annual event to honour UAE’s strongest brands, said a senior offical.

Commenting on the honour, Renuka Jagtiani, vice-chairperson, Landmark Group said: “This recognition is an affirmation that our brands have delivered on the Group’s promise of providing ‘exceptional value’ to our consumers. I accept this honour on behalf of our 31,000-strong employees that make up the Landmark Group family.'

Superbrands is globally recognised as the independent arbiter and authority for exceptional branding.

The rigorous assessment and selection criteria for gaining a Superbrand status involved a voting process by the Superbrands council members after which a second stage of voting was carried out by 2,500 marketing professionals.

Often referred to as the ‘Oscars of branding’, only brands with the highest score get the celebrated designation of a Superbrand.

Landmark Group has received a wide array of accolades from various trade bodies and government institutions. Recently, Centrepoint, also one of the Group’s brands, received the Superbrands award from the Kuwait Superbrands Council, Renuka said.

The Group’s philosophy of delivering exceptional value and putting customer first is heavily entrenched across all its business divisions - from retail to food, leisure and hospitality, she added.-TradeArabia News Service