The Arabian Center, a major shopping, leisure and entertainment destination in Dubai, said it witnessed a 15 per cent jump in sales and footfall through the first two weeks of the Dubai Summer Surprises celebrations at the mall.

The enticing promotions and novel activities offered at the mall this year have successfully attracted shoppers with footfall increasing by 20 per cent. Sales have also seen a boom with a 15 per cent increase when compared to same period last year, said a top official.

Tim Jones, COO of Arabian Center, said, “We have seen an overwhelming response this DSS. The promotions and activities offered at Arabian Center have been appreciated by the patrons and the increase in footfall and sales at the mall is indicative of this.'

'We are delighted that the hard work put in by the DSS committee and the mall has shown positive results,' he noted.

'At Arabian Center, we have always strived to treat our customers to the very best in entertainment and offers. We endeavor to make available to our customers a wide range of options in terms of dining, shopping and entertainment at the mall,' said Jones.

'Throughout the course of DSS 2010, we are hosting a range of activities and events to ensure that our customers have a memorable experience at Arabian Center,” he added.

DSS at the Arabian Center is all the more exhilarating with the amazing shop-and-win offers and promotions at the mall. Activities include puppet shows, dance performances, skating acts, trickster shows amongst many other exciting happenings, he said.

Located on Al Khawaneej Road, Dubai, the Arabian Center is home to over 200 internationally renowned brands ranging from clothing to home furnishings, electronics, jewellery, perfumes, fashion accessories, toys and games.

Sprawling over 80,000 sq m, the mall also houses a hypermarket – World Mart, which carries a wide variety of products fulfilling the daily needs of the shoppers. The mall has recently opened a fully digital Dolby CinemaCity, equipped with eight big screen digital theaters and a sushi bar.

Catering to a large audience of Arabs, Europeans and Asians, the Arabian Center is a complete family destination for shopping, leisure and entertainment, Jones added.-TradeArabia News Service