Superbrands, the independent authority and arbiter of branding, will honour UAE’s strongest brands including the Brand of the Year at its upcoming annual tribute event in Dubai.

The event, set to be held on July 20 at the InterContinental Hotel in Dubai Festival City, will also unveil the sixth edition of the Superbrands book.

“The local brands that made it to the Superbrands list this year include some of the most recognised brands in the world as well as some new entrants on the list,” said Mike English, director, Superbrands Middle East.

“These Superbrands were not only voted for by our distinguished brand council members but also by 2,500 marketing professionals voting for the preferred brands through an online poll. The brand with the highest score will be awarded Brand of the Year at the tribute event,” he added.

More than 1,415 leading UAE brands were scored by the Superbrands Council and the 2,500 invitees and the highest scoring brands were then designated as Superbrands.

Only brands that achieve the level of recognition set by the independent Superbrands Council are eligible for inclusion in the Superbrands UAE book, which traces the history and achievements of each of the brands, said a statement.

The Superbrands Council comprises individuals who have shown exceptional aptitude in business and who have a thorough knowledge of the market and methods of business.

Superbrands will also unveil the coffee-table style Superbrands book, which includes a two-page profile of each of the Superbrands, at the tribute event.

“The brands featured in the book range from corporate giants to FMCG brands,” English continued.

“We are happy to see so many of the UAE’s local brands included in the book alongside key international brands. Participation in the Superbrands book is by invitation only and acknowledges the intrinsic strength of the organisation and its brand value,” he concluded. – TradeArabia News Service