Advanced digital lifestyle products will be the focus of an upcoming consumer electronics and telecom exhibition in Abu Dhabi, said its organisers.

Big Boys Toys will run from February 2 to 5, 2011 at the Abu Dhabi National Exhibition Centre (Adnec).

“The UAE has adapted and embraced every new technology developed for digital lifestyle products, which makes it an ideal market for global companies taking massive strides to introduce next generation technology systems,” said Biju Jayaraaj, CEO, Artaaj, a Dubai-headquartered events and promotions firm.

“Today, when the name of the game is focused on providing people with more engaging and convenient lifestyle experiences, we can expect sustained innovation in this field, which in turn will be driven by the ever-growing market demand.”

“Big Boys Toys will offer an all-encompassing venue for consumers in the UAE to get a first glimpse on the latest consumer electronics to be made available in the region, while giving companies an excellent opportunity to tap into the country’s potential-laden digital lifestyle products market,” he added.

Big Boys Toys will bring together the ‘best of the best’ products and services combined with live demos and activities that will appeal to the high net worth male consumer, a statement said.

The exhibition will house a total of 10 zones: drive, ride, off road, marine, aviation, digital and lifestyle, fitness, fashion and adventure, with more than 100 exhibitors across 46 exclusive categories expected to showcase their products to an affluent target audience of over 60,000 visitors.

“Consumers in the UAE still prefer the prestige and security of buying well-known global brands, and consumer electronic devices remains highly coveted among the affluent and the middle class segments,” Jayaraaj continued.

“With the UAE's telecoms market still expected to grow 20 per cent annually, ‘Big Boys Toys’ is not only helping develop the industry by making consumers and businesses aware of the unique cutting edge technologies and innovations, but is also a platform to learn from their niche consumers what their needs are,” he concluded.

The Dubai Chamber of Commerce and Industry analysis is projecting an upturn on the local demand for electronic products amidst the popularity of smart phones, 3G mobile handsets, big screen LCDs and notebooks, the statement said.

Another indicator of a major uptrend is the expected growth in the country’s telecoms market, which is expected to hit $3.2 billion in 2010, according to the statement. - TradeArabia News Service