LG Electronics (LG), a global leader and technology innovator, has announced the launch of its first official Arabic website in line with its commitment to the region.

The new site (www.lg.com/ae_ar) will contribute to the growing company’s brand exposure and digital presence and will make it easier for Arabic customers to interact with the brand, said its top official.

“Internet usage in the region has seen unprecedented growth in recent years” said the managing director of LG Electronics Levant, Kevin Cha.

“We at LG are committed to providing all our customers with information and services. The new Arabic language website will allow us to interact with a much wider audience,” he remarked.

With hundreds of thousands of visitors a month, the LG English website is often the first stop for many consumers looking for information about the company’s products and services, said a LG statement.

The dedicated Arabic website will enable LG Electronics to further consolidate its online presence in the region by helping to bridge the big gap between English and Arabic content.

In fact out of the world’s 1.8 billion web users, 60.2 million (3.3 per cent) are Arabic speakers. Launching an Arabic content website is a strategic move on LG’s part, Cha noted.

The new portal has been specifically developed to cater for LG’s Arabic customers residing in the Arab world, the company statement said.

In line with the social media renaissance currently taking place across the region, LG’s latest initiative will allow Arabic customers to browse LG’s website, view all of LG’s latest products from the comfort of their own home, it added.

“LG is a global brand with millions of customers worldwide. In this part of the world, it is extremely important to have a bilingual website in order to reach the widest audience possible,” Cha explained.

“Local language content will allow our customers to feel a greater sense of trust and connection with the destination website. From a business aspect, this move is an absolute must,” he added.-TradeArabia News Service