The House of Amouage, the well-known Oman-based perfumery, has opened its first international mono brand store in Dubai.

Located in the Grand Atrium of Dubai Mall, the new store represents the further evolution of the brand's authority in the international luxury fragrance market, said a statement.

The Amouage signature branding is used as a special motif and has been intricately carved on the wooden panels inside the shop.

'This is the first part of our expansion strategy to open mono brand stores in key opinion-forming cities throughout the Gulf, Europe and United States,' stated David Crickmore, CEO of Amouage.

'We believe that selling our ever-growing catalogue of products within their true environment reflects the brand in its best form. This direct interface with customers will allow us to stay abreast of the pulse of the international consumer and cater to lifestyle needs while delivering personable service.'

Amouage’s second international stand-alone store is planned to open in June this year in London’s fashionabledistrict of Knightsbridge and will be the first outside the Gulf.

The House already sells its broad product range through shop-in-shop concepts in key retail chains across the GCC and several up-market department stores in Southeast Asia, Europe, Russia, the United States and Australia.-TradeArabia News Service