The first regional Billionaire Italian Couture boutique, a high-end fashion store exclusively for men, has opened in Dubai Mall.

Flavio Briatore, founder of the brand, and Mohi-din BinHendi, president of BinHendi Enterprises, who is responsible for bringing the popular Italian brand to the UAE, inaugurated the boutique.

From creating original eveningwear ensembles, personalised bathing robes, monogrammed socks, or slippers embroidered with one’s personal astrological sign, the collections are perfect for men who fancy an eccentric yet classic style in fashion, said a spokesperson.

The Italian menswear brand is the latest addition to the portfolio of luxury brands that make up the fashion division of BinHendi, one of the largest business establishments in the UAE.

“Billionaire Italian Couture already has a dedicated following among clientele who favour tailored elegance with a touch of whimsy, with celebrities such as David Beckham and Paul McCartney among its fans,” said Mohi-din Benhindi.-TradeArabia News Service