Merle Norman has brought its signature approach to cosmetic purchases with its ‘Try Before You Buy’ philosophy, to the UAE market.

Customers can test the products at the Merle Norman Cosmetics studios in a comfortable no-rush environment at the hands of friendly, well trained Beauty Consultants before making a purchase decision. If they are still undecided they are sure to leave with a set of samples suited to your beauty needs, said a spokesperson.

Located in Dubai Festival City and Sharjah Mega Mall, the leading American skincare and make-up brand strictly adheres to its founder’s credo of avoiding impulsive shopping for cosmetic products that customers might end up not using. By allowing customers to try the products and convince themselves of their effectiveness, the brand ensures its customers to make the right decision in purchasing the right product.

“Our ‘Try Before You Buy’ is a novel approach in cosmetics marketing, where we place the interests of our customers first. Through this redeemable service approach, our customers can be confident and assured of their purchase because they have tried the products,” said Mamta Thakkar, UAE general manager, Merle Norman.

Among the diverse Merle Norman choices for customers – all of which are part of the ‘Try Before You Buy’ approach - are facial treatments such as: Moisture Rich Facial to provide intense hydration; Delicate Balance Facial especially formulated for sensitive skin; Re-balance Facial for oily and acne-prone skin; Regenerating Facial for a vibrant younger looking skin; Oxygenating Facial for deep cleansing and regenerating; Collagen Facial to recover loss of firmness; and Brilliant-C Facial to minimise imperfections, customers will receive a free cleanser or toner suited to their skin type.-TradeArabia News Service