LG Electronics Air Conditioning Company, a global leader and in the a/c industry, recently launched a new air conditioner designed to combat the Middle East’s hot and humid conditions.

The dual-unit Titan also addresses the needs of the region’s households by providing optimum hygiene in the home, a statement said.

It includes a range of consumer-friendly features including high-grade health and safety measures; a more comfortable airflow and an inbuilt high degree of reliability even in the most extreme conditions, according to the statement.

Thanks to its cutting-edge technology, the Titan is as safe and hygienic as any air conditioner on the market. Its advanced proprietary “virus and allergy-safe” filters help eliminate dust mite allergens and viruses such as Influenza A, a major worldwide health concern in recent months.

LG’s virus-safe filter, according to tests conducted by the Kitasato Research Centre of Environmental Science in Japan, eradicated about 99.9 per cent of Influenza A viruses in 24 hours; while the allergy-safe filter has been certified by the British Allergy Foundation (BAF) for its anti-allergenic properties.

In addition, the Titan’s cyclotron plasma filter, a feature common to LG air conditioners, collects up to 30 per cent more dust than conventional plasma filters.

“Lifestyles in the Gulf region have changed dramatically over recent years, influencing the way people live, their diets and habits, what products are available in the shops and the environmental conditions that affect health at work and at home,” said H S Paik, president of LG Electronics Gulf, at the launch event in Raffles Hotel, Dubai.

Titan’s health features will undoubtedly bring comfort to customers in the UAE, where ozone levels in many areas are registering above guidelines set by the World Health Organisation.

According to a comprehensive study by LG Electronics (LG) and research partner Synovate, four out of five UAE residents highlight respiratory problems as the highest concern and diagnosed cases have raised the number of diagnosed cases have risen 8.2 per cent since 2005. Residents identified dust, pollution and bacteria in the air as the main causes of the problem.

“By identifying and addressing the common concerns faced by those in the Middle East, we can work together to tackle these trends and provide healthcare products and services that are appropriate to people’s needs,” said Dr Ayman Al Fraihat, ENT consultant and head and neck surgeon.

With its “tropical operation” standard designed specifically to counter the Middle East’s harsh weather conditions, the Titan can operate around the clock and is equally effective at temperatures ranging from 15 degrees to 60 degrees centigrade.

The Titan’s basic 54 degree operating temperature, the standard for all LG air conditioners, is guaranteed at 187 V to 253V, while 60 degrees is guaranteed at 220V/60Hz or 230V/50Hz. – TradeArabia News Service