Boutique 1 opens third ME store
Dubai, April 22, 2010
Boutique 1 has opened its third store in the Middle East, at Dubai's newly developed shopping centre, Mirdif City Centre.
Following on from the flagship stores in Jumeirah Beach Residence (Dubai) and Beirut Central District (Lebanon), the latest Boutique 1 multibrand store offers a range of top brands from across the globe, many which are exclusive to Boutique 1.
'The Mirdif store still carries seriously fashion pieces but is more fun, casual and affordable,' said Ziad Matta, chief of Boutique 1 Group.
The store spans 13,000 square foot and was designed by renowned London-based interior architects, Caulder Moore.
The brand mix at Mirdif includes the usual fashion leaders such as Missoni, 3.1 Phillip Lim, Paul & Joe and Diane Von Furstenberg for women and Y-3, Maharishi and Fred Perry for men, but also adds some niche brands into the mix, such as Alice by Temperley, Kain, Manoush, Meghan for women, and Acne and Unconditional for men. In denim, Current/Elliott, Blank, Rockstar, Citizens of Humanity, Acne and True Religion are all present.
The accessories wall has bags from Mulberry and shoes from K Jacques, Joie and Dolce Vita.
In addition, the beauty section carries the finest brands, such as Rodial, Ren, Philip B and Hampton Sun. Contemporary home accessories from Alessi and Gaia & Gino will be available and the book section has books on design, travel, art, fashion and stationary.-TradeArabia News Service