Mont Blanc, the manufacturer of fine luxury writing equipment, recently launched in Dubai a personal code ink that features a botanical ingredient which prevents falsification of signatures.

Jean Marc Pontrue, Mont Blanc executive vice president for product strategies and development, said the personal code ink is comprised of components containing an invisible, inimitable botanical code which is similar to the human DNA code.

“Only one person will own this ink - you,” said Pontrue, adding that the ink is “matchless” and as “individual” as a fingerprint.

The edition comprises a black wooden box and two exclusive Meisterstück writing instruments: the Meisterstück signature pen and the Meisterstück Solitaire Barley rollerball.

“Gulf markets, especially the UAE, have become one of the most important markets for major international brands,” Pontrue added.

'Dubai is one of the most important markets as it has become one of the most important centers for distribution and re-export in the region. Dubai has the largest share of luxury goods in the GCC.”

The Gulf region spending on luxury goods comprise 20 per cent of the total spend internationally on this sector, Pontrue said. – TradeArabia News Service