Xerox Emirates, a joint venture between Mohammed Hareb Al Otaiba and Xerox Limited, has announced the promotion of Belal El-Banna, as the new director of customer services.

The recent challenging economic environment has prompted all companies to invest and improve customer services in order to retain existing customers as well as tap new business opportunities, the company said in a statement.

In his new role, Belal will implement specific strategies to ensure that customer service operations have the proven process capability, direction and support to achieve and exceed company goals, the statement added.

'By maintaining motivation and commitment, he will continue to reinforce the position of the customer service operations team as XEM’s key differentiator in the market place,' said Andrew Hurt, general manager of Xerox Emirates.

'One of the main strategies is to enhance the customer experience by providing the most valuable range of document products, solutions and services in the region,' Hurt

'On behalf of our entire team I would like to welcome Belal El-Banna in his new and challenging role as the director of customer services,' he added.

Belal’s career with Xerox spans over a decade and having worked at different management levels, he brings a wealth of knowledge within the industry which will complement and further strengthen Xerox’s overall customer service proposition.

'Over the years his dedication and commitment to work has contributed to the overall success of the company and we wish him all the best in his endeavors ahead,' Hurt stated.

'Xerox has always been committed to providing excellent service to our valued customers and to enable us to stay ahead in this competitive market, we need to be sure that we maintain the delivery of world class services.'

We have received valuable feedback from our business partners and now with the promotion of Belal, we look forward to offering world class service to all our customers across the UAE, Hurt said.

Belal, who has been working with Xerox for more than 10 years, had held several pre-sales, sales and marketing positions.

“The immediate priority of my new role will be to build on the success we have gained at Xerox Emirates by reinforcing the position of the Customer Services Operations as our company’s key differentiator in the existing market place,” said Belal.

“Given today’s economic situation companies are constantly improvising on different aspects within their existing operations to improve business profitability and customer services. Our aim is to drive forward the changes needed to improve our service offering,” he added.

Belal has a degree in Business Studies from South Bank University London and an MA in Marketing Management from Westminster University, London.-TradeArabia News Service