Muscat City Centre, the regional fashion and lifestyle shopping destination in Oman, has announced ‘The White Company’ as the winner of its monthly ‘Best Sales Growth Store’ contest.

The new retail initiative rewards outlets based on their increase in sales each month compared to the same month the previous year.

In a special ceremony held at the mall’s Fashion Avenue, The White Company was announced as winner for January 2010, after its massive 193 per cent sales growth over the same period in 2009.

“Our retailers are the key to our success and we are constantly looking at innovative ways to offer incentives and rewards,” said Ibrahim Al Qassimi, general manager, Muscat City Centre.

“We are delighted to be the first winner of this encouraging initiative by Muscat City Centre management,” added Mozzam Shaikh, operations manager, The White Company.

Muscat City Centre is the country’s leading shopping centre in terms of size, variety, fashion and lifestyle brands under one roof with special wing, Fashion Avenue, dedicated to fashion enthusiasts.-TradeArabia News Service