La Martina, the renowned Argentinean fashion brand specialising in a wide array of polo fashion goods, is set to launch new products at the Dubai International Horse Fair (DIHF) 2010 to be held from March 18 to 20.

Ayman Hanbali, marketing manager, La Martina said: “We are looking at leveraging at Dubai’s growing position as a leading equine hub, especially in relation to the opening of the world-class Meydan Racecourse, and interacting with visitors at the Dubai International Horse Fair (DIHF) 2010.”

'Running alongside the $4 million Arabian Horse Championships, we are confident that the DIHF show will display best of breed equine products and we are happy to be part of that,' he noted.

Hanbali pointed out that La Martina products had earned loyalty and a wide appeal across the globe, including the Gulf region in general and the UAE in particular. 'We are certain that we will have successful participation at it,' he added.

At the show, La Martina's range of professional polo products includes the knee pads, which are especially designed to protect the knees and prevent the rider's leg from slipping.

Also, La Martina will launch a new set of boots, which are manufactured from original animal leather to give an extraordinary feel and absorb shocks, as well as its top-class saddles that reduce the pressure on a horse's back, he said.

La Martina made its Middle East debut by opening a signature store at The Dubai Mall in 2009. This outlet offers the complete range of La Martina fashion products, including the famous polo fashion line.-TradeArabia News Service