Boutique 1, a well-known luxury lifestyle destination in the Middle East, has launched its interactive online store, Boutique1.com.

'Our aim is to replicate our mix of great selection, outstanding and personalised service and impeccable presentation online,' said Ziad Matta, CEO of Boutique 1.

The website incorporates the store's lifestyle concept in offering shopping online from an edited selection of the hottest international brands across the globe. A snapshot of the merchandise available includes: Reem Acra, Marchesa, Carolina Herrera, Temperley, Issa London, DVF, Zac Posen, Joseph, Thakoon, Rupert Sanderson, Chrissie Morris, Pauric Sweeney and Thomas Wylde. With top denim brands; 7 For All Mankind, True Religion and Rock & Republic available across ladies and menswear, there is also an extensive range of Y-3, Unconditional and CP Company for men.

Alongside the brands listed above, Boutique1.com is featuring designated online 'shop-in-shops' for both Elie Saab and Missoni. They will feature interviews, profiles and edited season collections.-TradeArabia News Service