Sega sets new benchmark in indoor fun
Dubai, February 21, 2010
Sega Republic, the Middle East's first and largest of its kind indoor theme park, managed by Emaar Retail at The Dubai Mall, is setting new benchmarks in indoor entertainment with an array of amusement games and thrilling rides.
Sega Republic recently celebrated the overwhelming public response since its opening in August 2009 by hosting Sega Corporation chairman and CEO Hajime Satomi.
Mohamed Alabbar, chairman of Emaar Properties, and Arif Amiri, CEO of Emaar Retail, welcomed the delegation compring Sega president and chief operating officer Okitane Usui; Location Based Entertainment Division senior executive producer Yasuo Tazoe, Department general manager Yasutaka Sato and project leader Shoji Mori.
The officials met the delegation and highlighted the impressive success of Sega Republic.
'Emaar works with strategic partners who have proven competencies in driving forward our projects. Sega Corporation is the undisputed leader in indoor theme parks, and brings in unprecedented innovation and design excellence to Sega Republic,' said Alabbar.
'This is the first of its kind project in the region and is in line with our development credo of bringing in world-first and world-class experiences,' he noted.
Satomi pointed out that Sega Corporation had pioneered a new dimension in indoor entertainment, which is perfectly embodied in Sega Republic.
'In every aspect, this indoor park at The Dubai Mall is trend-setting – from the ambience, décor, service and variety of games and rides offered,' he added.
Amiri said the Middle East region has a strong youthful population, and offering them differential experiences is crucial for the success of malls and shopping destinations.
Sega Republic is a spectacular value-addition to The Dubai Mall and has attracted several thousand visitors over the past five months – both young and old.
'The entertainment showcase at Sega Republic is unparalleled, making it the most-preferred destination for game and ride enthusiasts,' Amiri noted.
'A 76,000 sq ft indoor theme park, Sega Republic has nine adrenaline-pumping attractions including Spin Gear, Sonic Hopper, Halfpipe Canyon, Storm-G and Initial D4 Limited,' he added.-TradeArabia News Service
