Landmark Group, one of the largest retail companies in the Middle East and India, will launch a brand new fashion concept that is poised to revolutionise the retail landscape in the region, said a statement.

ICONIC is a 70,000 sq ft sprawling fashion store strategically situated in Deira City Centre, Metro Entrance, offering consumers several choices in fashion, beauty, footwear, music, gadgets and gifting, under one roof.

Set for launch by the end of February, this brand new store will be located in close proximity to the metro station at Deira City Centre.

“Landmark Group has always strived to deliver the best of worldwide trends in the Middle East,” said Micky Jagtiani, chairman, Landmark Group.

“This time round, we have emerged with a completely novel and revolutionary retail concept. ICONIC, adds a new dimension to our offerings, an extra edge to our retailing credentials.”

Raza Beig, CEO of Splash and spearheading brand ICONIC, said: “ICONIC is all about creativity and offering our consumer a memorable experience. Our team is working towards building a store which will have unique features and interiors that are extremely high in visual merchandising treatments.”

“The distinctive SOHO style market and several other innovative aspects will add to the overall novelty factor in the store,” he added.

“ICONIC will offer over 200 fashion and lifestyle brands and will also feature a strong leisure and entertainment component including spa and salon along with a café and restaurant. All this and more, ICONIC is set to live up to its aim of becoming the trendiest destination for the youth,” Beig concluded. – TradeArabia News Service