Brother Gulf, a leading manufacturer of printing, communication and digital imaging products, has reported a 15 per cent growth in its ‘P-touch’ electronic stationery business in the UAE for 2009.

The growth of these ‘P-touch’ models – PT-2700AR, PT-90, PT-1090 and PT-1290 - underlines the stable demand for Brother Gulf’s labelling printers amidst the downturn.

The PC-connectable PT-2700AR is a unique product that has opened up a new segment in Brother's label printer portfolio by catering to the specific needs of businesses and users within the Middle East region, said its top official.

It can print up to seven lines, support nine types of barcodes and feature a total of six fonts, 11 type styles, 22 frame styles and 123 symbols.

'The only model in the market with Arabic, English and Persian interface and keyboard, PT-2700AR is the latest in Brother’s electronic label printer line-up,' said Shinji Tada, managing director of Brother Gulf at a dealer's meeting in Dubai recently.

The company had hosted the meeting at the Sheraton Dubai Creek Hotel & Towers, along with its UAE distributor Almoe Digital Solutions to introduce the new labelling machines and award top performing dealers.

All 15 local ‘P-touch’ dealers attended the event, which also witnessed the launch of the latest ‘P-touch’ models.

'While many companies are expecting 2010 to be flat with minimal prospects for growth, we in Brother are anticipating increased activity in our label printer business on account of the  recent launch of our new products, specially the one that can print in both Arabic and Farsi,' he remarked.

In addition to showcasing the new product, Brother also announced the top three performers among its UAE dealers in 2009, who received awards from the manufacturer.

The dealer’s meet was aimed at further growing our electronic stationery business by engaging our partners in a more proactive value added program, and also served as a venue for us to recognise their significant contributions to the growth of ‘P-touch’ by rewarding them for their excellent work.”

“We believe that the driving force behind the continuous growth of ‘P-touch’ is the exceptional features it offers across a wide range of markets – from home, small office, corporate and industrial,' Tada said.

'We are always striving to enhance the features of our labelling machines through intensive product development, which is an effort that will help us maintain our leadership in this market,' he added.-TradeArabia News Service