La Martina, the renowned Argentinean fashion brand, has made its Middle East foray with the opening of a signature store at The Dubai Mall, the world’s largest mall.

Announcing this at a press conference on Tuesday, Lando Simonetti, owner of La Martina, said the new outlet will also offer the complete range of La Martina fashion products, including the famous polo fashion line.

Ruben Eduardo Caro, Ambassador of Argentina to the UAE and Ahmad Al Khayyat, the managing director of Al Khayyat Investments, the GCC franchisee of La Martina, attended the press conference.

“We strongly believe that the Middle East is one of most promising markets today, and UAE has all the credentials to sustain retail development. It is therefore strategic for global brands to make inroads into this market even in times of financial crises,' Simonetti remarked.

'We plan to go ahead with our growth plans by partnering with Al Khayyat Investments to expand into other parts of the region,' he added.

Simonetti pointed out that the demand for La Martina fashion products and accessories had witnessed double digit growth in most prominent markets worldwide. He also reaffirmed the company’s confidence in the UAE as a fashion hub and seat of equestrian sports in the Middle East.

'At La Martina we approach our business with passion, devotion and utmost commitment to excellence. This approach has earned us a loyal following across the globe and we are confident our products will have a wide appeal among Middle East’s fashion conscious people,” he noted.

Clive Stanley, CEO of Retail Division at Al Khayyat Investments said, “The Dubai Mall store of La Martina is among the top La Martina outlets in the world and the only one of its kind in the region. We have already seen impressive footfall during the soft launch and we are confident it will grow significantly in the coming months.”

“Our products go well with the Dubai’s image as a vacation destination. La Martina has strong association with vacations and leisure. It therefore makes great business sense for La Martina to be at The Dubai Mall. We look at this move as a springboard to further investments into the GCC retail markets,” he added.

La Martina first established a name for itself as a designer of leather gods and uniforms for polo players, and over the years, spurred by demand, the brand has diversified to add general fashion products for ladies, men and kids.

The La Martina products, though made with polo as the inspiration, are perfect for day-to-day use as well. Each product at La Martina is meticulously designed, produced and tested to ensure highest quality standards.-TradeArabia News Service