The Alienware M17x, the most powerful 17-inch gaming notebook from Dell, will make its Middle East debut at Gitex Shopper as part of the Intel Extreme Masters event.

Hard-core gamers and technology enthusiasts will find much to celebrate with the new Alienware M17x since the powerful gaming notebook delivers a pulse-pounding, life-like experience, said a company statement.

The product will be launched as part of the 'Intel Extreme Masters' event in the West Hall, and exclusively through a new Alienware zone in the Dell Store at Dubai Mall, it said.

Just as Dell’s Adamo brand represents premium craftsmanship and design, Alienware represents premium performance in the Dell consumer product portfolio and is the new standard-bearer in the broader gaming and technology space, the statement added.

Dell will also expand Alienware’s presence from six to 35 countries, including the UAE.

'The Alienware M17x is a gamer’s dream and sets the universal standard for 17-inch laptops that enthusiasts worldwide will love,” said Michael Tatelman, vice president of sales and marketing for Dell’s consumer business.

“Alienware’s premium performance is critically important to the larger Dell consumer product portfolio, and our new ‘All Powerful’ branding campaign conveys the brand’s technological strength as much as Adamo conveys precision craftsmanship and design,” he noted.

“With the introduction of the Alienware M17x and our aggressive expansion into new countries and new languages, everyone will be able to experience the most innovative and immersive gaming experience,” said Arthur Lewis, general manager of Dell’s Gaming Group.

“The M17x sets a new benchmark for combining out-of-this-world performance with the industrial design our customers have come to expect,” he added.

“Intel Core 2 Extreme Quad-core Mobile Processors are the natural next step in gaming laptop performance innovation,” pointed out Randy Stude, director Consumer PC Group, Intel Corporation.

“With the combination of this forward-thinking technology and Alienware’s propensity for cutting-edge performance and design, Intel and Dell are setting a new standard for gaming systems worldwide,” Stude added.-TradeArabia News Service