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Salam Stores unveils Motorola’s Celestial Edition

Dubai, September 23, 2009

Salam Stores, a boutique department store that showcases top brands in fashion and technology, launched an elite edition of a luxury handset commemorating Motorola’s role in history.

It was a Motorola radio transponder aboard Apollo 11 that relayed the first words and television signals from the Moon to Earth on July 20, 1969, allowing over 500 million people to witness history in the making when man set his foot on the moon.

Salam Stores is the exclusive retailer of the Celestial Edition Aura from Motorola.

“We witnessed history at Salam Stores with the exclusive launch of Motorola’s Aura Celestial Edition in Dubai,” stated Ibrahim Bitar, regional general manager, Salam Studio & Stores.

The Motorola Aura Celestial Edition features exclusive, original Nasa digital content from the Moon landing, the official video footage commemorating the event and the official Nasa imagery from the Moon landing.

The first Aura Celestial Edition, received by legendary astronaut Neil Armstrong, also features sound files of such immortal lines as “The Eagle has landed” and “That’s one small step for man, one giant leap for mankind.”

The handset features a precision laser etched quote – “Motorola Aura Celestial Edition, Honoring the Apollo 11 mission, 20th July 1969”. Nine limited edition lunar-inspired postcards are also included within an exquisite presentation box made in special wood and decoratively wrapped with velvet packaging, he added.

The Aura's liquid-crystal display houses 16 million colours and 300dpi resolution on the perfectly round, moon-shaped circular screen, which is a world’s first for a mobile device.

The handset is capped with a Grade 1, 62 carat sapphire crystal lens – one of the most scratch-resistant materials on earth and has more than 700 individual components, including Swiss-made main bearing, he added.-TradeArabia News Service




Tags: Telecom | Motorola | IT | mobiles | Handset | Aura | Celestial Edition |

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