GENX, one of the leading digital lifestyle accessories brands in the Mena region, has announced the launch of its 'Musickey III' Video MP3 Player, the latest addition to its growing portfolio of digital entertainment solutions.

Musickey III enables users to listen to music, or watch videos and view photos on the vivid 1.44-inch LCD screen, while it also features an ultra-slim design and easy-to-use controls, making it an ideal mobile entertainment companion, said a senior official.

Shabu Sultan, general manager, Memory Technology Middle East (MTC), exclusive distributor of GENX products in the Middle East, said, 'The GENX 'Musickey III' Video MP3 Player has been developed in response to a growing demand from our customers for a new multi-media solution that enables them to put their entire media library in the palm of their hand.'

'The product has been designed to make it quick and easy to take digital entertainment anywhere with an integrated flash memory and USB 2.0 high-speed file transfer capability. The new multi-media solution offers up to 8GB of storage and has an integrated FM radio and recorder.'

'In addition to delivering crystal-clear music, Musickey III features a vivid 1.44-inch LCD screen for users to enjoy several hours of high-quality video. We have also created an expanded range of features such as voice recording and FM radio, making the GENX Musickey III a truly all-in-one mobile multi-media solution,' Sultan noted.

The GENX Musickey III is available in red, blue and black colour as well as 8GB, 4GB and 2GB storage capacity. Other key features of the new multi-media device include digital voice recording, ID3 tag support for song information display and integrated rechargeable battery.

Established in 1999 by MTC, one of the leading IT distribution companies in the region, GENX has emerged as a leader in providing innovative IT technologies to markets in North Africa, Egypt, Levant and the GCC.

The company has established management hubs in Dubai, Jeddah, Riyadh and Yemen, and distributes its products and services to large enterprises, SMEs, service providers and consumers directly through its own sales force and indirectly through a network of channel partners, he added.-TradeArabia News Service