Lenovo Middle East, Egypt and Pakistan (Meep) has appointed Asbis as a distribution partner in Saudi Arabia.

“We have been working very hard on laying the ground work to increase our brand profile and market share in Saudi Arabia, this partnership highlights our focus on Saudi customers and our confidence in Asbis,” said Khaled Kamel, general manager for Lenovo Meep.

“Being a vendor that is 100 per cent channel oriented, it’s important for us to have confidence in the entire route to market and Asbis is one of the few distributors that handles its own logistics in Saudi allowing them to control the flow of products, and serve customers in a faster and more efficient manner, a key decision making factor for us.”

Asbis has been present in the Middle East for the last ten years and now has 27 people working in Saudi Arabia.

Asbis, which already works with Lenovo across 15 countries, sees huge potential for Lenovo as they concentrate on the Oil & Gas and education sector with the ThinkPad line.

“Lenovo’s product line is a valuable addition to our retail and SMB customers and complements our product and service offering which focuses on reliability and innovation,” added Hesham Tantawi, vice-president MEA, Asbis.-TradeArabia News Service