HTC Corporation, a global leader in mobile phone innovation and design, has announced the Middle East launch of its newest QWERTY smartphone, the HTC Snap.

In an attempt to better manage the amount of emails people receive, HTC’s innovative Inner Circle feature allows HTC Snap users to press a dedicated key to bring emails from a pre-selected group of people to the top of their inbox, enabling important messages to be acted upon immediately.

“Recognising that people are being overwhelmed by a flood of emails, the HTC Snap introduces Inner Circle, an HTC innovation that makes it easy for people to prioritize messages from the most important people in their lives at the press of a button,” said Kevin Chen, general manager, HTC Middle East and Africa and CIS.

“We are confident that the HTC Snap will be warmly welcomed in the Middle East markets, as the device represents the latest step in HTC’s mission to create a range of innovative smartphones, each with specific benefits designed to both surprise and delight our customers.”

With a slim, sleek profile designed to fit perfectly in the hand, the HTC Snap measures less than a half-inch thick (12 mm), yet it can deliver up to eight and a half hours of talk time with the standard 1500mAh battery.

The full QWERTY keyboard is ergonomically designed with extra-large domed keys and responsive tactile feedback to make typing emails and text messages fast, accurate and comfortable.

High-speed 3G HSPA connectivity makes it quick and easy to send pictures to friends, access favorite social networking sites, or download large files while on the go.

The HTC Snap is powerful enough for experienced business users looking for an affordable, straightforward choice for remotely synchronizing email, calendar and contacts with their Microsoft Exchange server, said a statement.

The flexible Microsoft Windows Mobile 6.1 Standard platform allows the HTC Snap to also be simple enough for first-time smartphone users wanting to keep their family life organised.

The HTC Snap is distributed in the UAE by SIT Distribution, and is available through all the major retail outlets at a retail price of Dh1599 ($436), according to the statement. – TradeArabia News Service