Dubai Festival City (DFC), a key sponsor of Dubai Summer Surprises 2009 and a sought-after shopping and leisure destination, has witnessed an 18 per cent increase in footfall in June.

The subject attracts attention, since the rise was observed in June, the first month of DSS, over the previous months of May and April 2009. A combination of shopping promotions and family entertainment activities has ensured a steady stream of shoppers to the mall this DSS.

“This Dubai Summer Surprises (DSS), Festival Centre has yet again managed to successfully offer very high standards of entertainment as well as retail offers to all our guests,” said Tom Miles, director of shopping centres, Al-Futtaim Group Real Estate.

The DSS special House of Illusions Dinner Show managed to win hearts and gain steady popularity while our roaming mascots ensured that visiting guests at the retail centre were kept thoroughly entertained.

From 2008 till this date, Festival Centre overall footfall soared to 42 per cent and boost up to 18 per cent during June, the first month of DSS.

“This is a strong indication of the growing popularity of Festival Centre and our patrons have proven time and again that we have now become their destination of preference. We aim to continue our successful collaboration with the DSF Committee and continue to host such challenging events over the months to come,” Miles added.

One of the main attractions organised by Dubai Festival City, House of Illusions, proved to be an instant success in the first week of its opening. Combining an atmosphere of fine dining, entertainment, and spectacular settings, the event has attracted full-house crowds since the first show.

Another attraction currently running at Dubai Festival City is the Dolls Art Exhibition, featuring numerous dolls created by renowned doll artists from around the world.

Dubai Festival City is also a member of the Dubai Shopping Malls Group and is participating in the Surprising Millions campaign during DSS.

Shoppers at the mall stand to win cash prizes of Dh500,000 ($136,000) every week. With a month left for DSS to conclude, Dubai Festival City will be looking forward to an increase in DSS sales and footfall. – TradeArabia News Service