Al-Futtaim Watches and Jewellery, the sole UAE distributor of the celebrity Swiss watchmaker Raymond Weil, has launched the emirate’s fourth Raymond Weil boutique located in the Gold Souk of the Dubai Mall.

At the opening event, Olivier Bernheim, president and CEO of Raymond Weil, unveiled the latest addition to the highly successful masculine timepiece collection, ‘nabucco’, revealing the elegant ‘nabucco rivoluzione’ model.

Crafted in steel and titanium, the exclusive watch is coated in a thin metallic black film to symbolise the mysterious and powerful characteristics of the nabucco collection.

“The new timepiece ‘nabucco rivoluzione’ compliments the nabucco collection perfectly,” said Thomas Dotzek, senior general manager of Al Futtaim Watches and Jewellery.

“Its nocturnal colouring provides a brooding presence while the craftsmanship and design reflect a powerful sense of elegant masculinity intrinsically linked throughout the collection.”

The nabucco range was initially introduced in the UAE during the first quarter of 2008. Considered a pivotal factor in the success of the new contemporary direction the brand has taken, nabucco succeeded in winning over aficionados globally and regionally.

“For the past thirty years Raymond Weil has enjoyed a fruitful relationship with Al-Futtaim,” said Olivier Bernheim.

“Sharing family based values the two independent companies have successfully expanded the business to the extent that the UAE has become a key market for the brand,” he added.

“In view of the current global economic downturn, the UAE offers a steady platform on which to extend the business. Built on the success of the collection last year, we are confident the brand will continue to perform well in the UAE through the launch of the latest nabucco model and the introduction of the new boutique within the prestigious Dubai Mall which is fast becoming a centrally located landmark.

“This new showroom will further broaden the brand’s reach to customers in and round the new Dubai area.” – TradeArabia News Service