Ahmed Seddiqi & Sons, the exclusive agent for luxury Swiss watch manufacturer Patek Philippe in Dubai and the Northern Emirates, is set to launch its new Dubai Mall “salon” on April 28.

The salon follows the trend of Patek Philippe’s exclusive stand-alone destination outlets in Geneva, Paris and London and will complement the Patek Philippe retail corner in Dubai’s Wafi shopping centre, said a company statement.

Founded in the 1950s by Ahmed Seddiqi, Ahmed Seddiqi & Sons has represented the Patek Philippe brand in Dubai and the Northern Emirates since 1960.

Marking the almost 50-year relationship between the two companies, Patek Philippe’s vice president Thierry Stern will attend the opening in Dubai with Ahmed Seddiqi & Sons’ vice president Abdul Hamied Seddiqi.

“Dubai is an international market and it is considered one of the key geographies for Patek Philippe. The classic timepieces are a favourite with a large portfolio of Ahmed Seddiqi’s clients, from a broad spectrum of the business community, society and royal families,” said Seddiqi.

The new salon, which features the latest Patek Philippe collections for men and women, will also offer customers access to tailor-made grande complications watches.

During the last five decades, Patek Philippe has developed a following for its limited-edition timepieces among UAE nationals and high net-worth watch collectors from the Asian and Russian expatriate communities.

Ahmed Seddiqi & Sons is the largest distributor of Swiss watches in the Middle East, offering exquisitely designed watches and jewellery from more than 50 prestigious brands across 50 locations in the UAE.-TradeArabia News Service