Tween fashion brand 'Limited Too' has changed  its name to “Justice” as part of its plans to expand the fashion-forward, value-priced brand  across the region and the world.

As part of the name change and launch of the new identity, Justice stores across Kuwait and the region will be giving away limited edition Justice gifts to customers, as well as offering a variety of special promotions and discounts on the fantastic new collection.

Fashion-conscious girls can now shop in their favourite store location, with a new look that offers a wider selection and better pricing!, said a store official.

Maan Rajab, business director for Justice, which is operated by the MH Alshaya Company, explained the significance of the name change. He said, “It was a strategic decision for Limited Too to expand the fashion-forward, value-priced brand of Justice across the region and the world.”

“Justice isn’t just a new name, but a whole new fashion experience for girls aged 7 to 14, with a much better choice of colours and styles for them to express their individuality, at prices that are better than ever,” Rajab added.

The new Justice brand has been designed to reflect the fact that today’s girls are more fashion conscious, while their mothers are more price conscious!  Justice offers the perfect balance of the hottest fashion and modest pricing, in a girl-friendly environment.

For the cutting edge fashionista, an exclusive line of chic Limited Too clothing will be offered in select stores, said the official.

The Justice brand has been very successful in the USsince 2004.  Limited Too opened in the Middle East in Sharjah,  in 2004, and since then has gained in popularity with fashion-loving young girls across the Middle East.

MH Alshaya now operates 32 Justice stores across the region with this new and exciting transition.-TradeArabia News Service