SouqExtra!, a neighbourhood community-focused centre in Dubai, has roped in Imdaad to provide facility management services for its retail network across the UAE in preparation for roll-out of its community supercentre concept.

SouqExtra! boasts of integrated primary services such as high-end grocery, kids’ play area, fast food outlets, coffee shops, full-fledged gymnasium, salon, photo shop and community hall, all designed to help the community meet their daily needs.

With 10 stores targeted for launch by 2012, the innovator is making sure all aspects of its operations are fully covered as part of a promise to bring a new shopping experience to consumers, said an official.

In signing up Imdaad, SouqExtra! is assured of a leading integrated facilities management services provider who has had extensive experience and expertise in the industry.

"Imdaad has been a FM partner of a number of prestigious establishments and tapping their services augurs well for SouqExtra especially in the initial stages of its operations."

"We have made a promise to provide a superb retail experience, and we will be able to deliver thanks to partners like Imdaad,” said Saleh Lootah, managing director, SouqExtra!.

Jamal Lootah, chief executive officer of Imdaad said: “We expect this partnership to work very well for both SouqExtra! and Imdaad. This pioneering supercentre network is an exciting project for us to work on and we are confident that we have the experience and expertise in this area to manage it very successfully.”

Imdaad has been contracted to provide services, including MEP supervision and maintenance, as well as internal and external cleaning and security services.-TradeArabia News Service