Samsung Electronics said it has sold more than half a million units of its touch screen mobile phone model, F480 (TouchWiz) in 10 months thus garnering a 25 per cent share in the global touch screen smartphone market.

“The Middle East represented a great contributor to our record sales of the F480 over the past several months," said Sandeep Saihgal, general manager of mobile phones at Samsung Gulf Electronics.

"Samsung sees great growth potential in the touch screen market, especially in this region, and we will continue to focus our R&D efforts and marketing resources to develop this category," he noted.

Saihgal said the company was planning to offer a wider range of touch screen and multimedia smartphone by the end of the year.

"As such, we are confident of the success of our recently launched smart touch phones; Omnia and D980; the world’s first full touch dual SIM card mobile phone," Saihgal added.

With riding strong sales of the TouchWiZ phone, Samsung sold more than 10 million units in its touch screen lineup, which is equivalent to achieving a 25 per cent share of the global market for full touch screen phones estimated at 37 million units.

The Samsung F480 combines a new and unique TouchWiZ UI, having specially designed widgets to customize and personalize the way you use your phone, packaged in a slim and premium form.

Despite its slim 11.6 mm body, the F480 also boasts all the multimedia functions you would expect from a premium Samsung mobile.

This includes 240 MB of internal music memory, a memory card with up to 8GB storage, an integrated FM radio, a 5 mega pixel camera featuring auto focus and a CMOS video lens.

He said Samsung was focused on manufacturing stylish touch screen phones with advanced user interface that provide the customer with easy access to the desired applications.

"We are very proud with Samsung’s F480 success globally and regionally. The TouchWiz offers a diverse range of advanced features and technologies required by the consumer today; full touch screen, high resolution camera and minimalist design,” Saihgal added.-TradeArabia News Service