LG to launch new plasma TV range
Dubai, March 2, 2009
LG Electronics is introducing new plasma TVs with advanced features like wireless Bluetooth connectivity and full HD resolution, along with innovative frameless designs, said a statement.
It also said that LG is initiating and expanding relationships with both premium retailers and mass merchandisers through proactive collaboration in promotional activities for plasma TVs in an effort to achieve its goal for this year.
The electronics company has set a goal to sell three million plasma TVs in 2009, which would give it 19 per cent of the total plasma TV market. It will focus primarily on plasma TVs 50 inches and larger, where demand is highest, according to the statement.
To make the plasma production even more efficient, LG shifted obsolete production lines over to solar panel manufacturing in 2008, and increased capacity of our more efficient lines. In 2009, it has integrated our PDP module and plasma TV businesses to leverage vertical efficiencies between sets and components and create a stronger supply chain. – TradeArabia News Service