LG Electronics has introduced the most affordable and easy-to-use full touch-screen handset, the LG Cookie (KP500), in the Middle East market.

“The LG Cookie was conceived to reflect the desire of many consumers who want to own a full touch-screen phone at a reasonable price – at only Dh999,” said K W Kim, CEO of LG Electronics Middle East and Africa Regional Company.

“A more diverse segment of people will be able to experience the pleasure of using touch-screen phones as we expand our line-up in this range in the second half of this year.”

The Active Flash user interface of the LG Cookie is easy for anyone to understand with vivid widget icons on the wide 3-inch screen.

The widgets of the user interface give the LG Cookie a fun and lively way to interact with the handset, and widgets support most commonly used functions such as the analogue and world clock, calendar, picture frame, memo, MP3 player and FM radio.

By touching, dragging and dropping, the function options can be arranged as desired and when the handset is shaken, they fall back into place, said a statement.

The handset features an innovative interface that allows the user to attach a friend's photo for the speed dial feature and then page through the portraits and touch the friend to be called.

For music lovers, the LG Cookie has automatic synchronisation with Windows Media Player for quick uploads and simple music file management that can be sorted by artist, genres, albums or favourite playlists.

When not using the media features, one can play the motion sensor games that recognise the player’s hand movements and requires shifting, flipping and moving the handset which makes for an interactive experience combining dexterity and intuition.

As a slim (11.9mm) and lightweight (89g) handset, the LG Cookie also has an embedded stylus pen concealed in the base that can be easily removed for the advanced handwriting recognition programme that allows the user to write memos and text messages, and also edit photo images by touching the screen with the pen tip.

To continue to promote touch screen technology among more mobile phone users, LG will be hosting the 'Free Touch' campaign that will be launched later this year.-TradeArabia News Service