Keeping its promise to consistently offer new benefits to members, Air Miles, the Middle East's leading multi-participant loyalty programme, has partnered with two most prestigious international apparel brands - Levis and Dockers.

Effective January 1, 2009, Air Miles members will have the option of earning one mile per dirham spent at Levis and Dockers’ participating stores throughout the UAE, which can then be redeemed for a range of exciting rewards.

“We are delighted to welcome Levis and Dockers to the Air Miles programme,” said Dave Battiston, CEO, Air Miles. “The continued growth of our partner network reflects our strategic direction and regional growth.”

Both Levis and Dockers have a reputation for providing excellent quality clothing at great value for consumers. The Levi's brand continues to define jeans-wear with a wide range of fits and styles available and is extremely popular across all age groups.

'The UAE is an important market for Levis and there is significant demand from our customers to enjoy these shopping rewards. We are delighted to be able to get this exciting new agreement up and running quickly for the benefit of our customers.'

'We are expecting the Air Miles 1:1 alliance to be extremely popular with our customers and better meet their evolving needs by offering shopping rewards,” said AMG chairman and CEO Mohammad Al Madani.

Dockers San Francisco, a premium casual brand offers an easy wardrobe solution for any occasion which gives the chance to mix and match, adopting outfits according to lifestyle.

Air Miles is free to join and allows members to earn and redeem points in a growing number of partners throughout the UAE, Qatar and Bahrain.

Now in its seventh year of operation, Air Miles has over 1.5 million members across the UAE who collect Air Miles from a huge range of quality retailers.

Over 80 per cent of Air Miles members have redeemed Air Miles or have enough to do so, making Air Miles the largest and most attractive loyalty programme in the region, Madani added.-TradeArabia News Service