Sharaf DG, UAE’s largest electronics retailer, has opened its second DG+ boutique in the upscale Dubai Marina.

The chic and sophisticated store catering to luxury lifestyle seekers has extended its product range to include not only the widest range of the world’s leading high-end audio video brands but also very select, top of the  range award-winning models of notebooks, hand-phones and photography equipment.

“Dubai is characterised by a large and growing segment of sophisticated consumers who live life ‘king size’ and enjoy the finest luxuries. When DG+ launched in Times Square Centre as a lifestyle audio video boutique, the response was overwhelming,” said CEO, Sharaf DG, Nilesh Khalkho.

“Our clientele includes several distinguished figures from the local community as well as the corporate world. This prompted us to consider opening the second store at Dubai Marina, the epitome of luxurious living in the emirate.

“Taking into account customer feedback, we also decided to enlarge the store concept at both addresses to include the elite, hand-picked models of three additional product categories– laptops, cell-phones and cameras. This means, if you are looking for anything top of the line in electronics, DG+ is the place,” added Khalkho.

DG+ is strategically classified into zones which include a lounge area, concept rooms, cinema rooms and audio room.  The lounge area focuses on lifestyle home theater and audio video products for the living room.

There are also display areas for the hand-phones, notebooks and photography equipment. The Concept Rooms are tech zones for the audio video (A/V) enthusiast and display various solutions for A/V products including in-ceiling speakers, multi-zone audio, universal remote controls and media servers.

The cinema rooms which are the highlights of DG+ feature high-end sophisticated equipment such as best-in-class sound systems, home cinema projectors and automated control systems for the ultimate at-home cinema experience.

This zone, aimed at the affluent movie buff, was built with careful planning and detailing using state-of-the-art sound proofing, acoustic treatment and floating floors.

The audio room is for the true audiophiles and boasts the finest audio equipment from the best brands in the world including Burmeister, Dali, Sunfire, Mordaunt Short, Magnat and Anthony Gallo to name a few which are not available at any typical retail store.

Auditioning of the equipment in this room can be done only on prior booking of a slot and the customer is advised to get his or her own music to listen for the best judgment.

For discerning aficionados with a passion for the finest and best things in life, DG+ is a haven when it comes to the finest selection of the very best in luxury electronics. – TradeArabia News Service