BenQ Middle East is releasing a wide variety of high-quality but affordable cool digital devices that include its Netbook range, LCD Monitors and Projector line up to boost consumer confidence and spending.

“Although the Middle East is experiencing the spill-over effects of sub-prime crisis, launching of affordable products and efficient credit management are essential for companies like BenQ to avoid running into rough waters,” said Manish Bakshi, general manager, BenQ Middle East and Africa.

The recently launched BenQ ‘Joybook Lite U101’ netbook, already an instant hit amongst regional consumers, is now available at an affordable rate.

The Joybook Lite is aimed at a range of consumers from students to business travellers. Overall, notebooks are viewed by the industry certainly not as a laptop replacement but more of a companion device.

Joybook Lite U101 is the market’s first netbook to adopt a 10.1”, 16:9 wide LED energy-saving screen, offering users the perfect native aspect ratio to enjoy video content without black bars and distortion, said a statement.

Other products on offer include BenQ’s M and E LCD monitor series which deliver a premium viewing experience, he added.-TradeArabia News Service