Al Ghurair City, the pioneer shopping centre in the Middle East, is set to play a significant role during the Dubai Shopping Festival by becoming a key sponsor in the 14th edition of this international shopping extravaganza.

As a pioneer in the retail sector in the region, and one of the firm supporters of DSF since its inception, Al Ghurair City remains committed to working closely with Dubai government-driven initiatives to help position the emirate as an international shopping and leisure destination, said a company official.

Salem Al Ghurair, chief executive officer of Al Ghurair City, said: 'Al Ghurair City recognises the importance of Dubai government’s relentless efforts to boost the domestic retail and tourism sectors.'

'As a key sponsor of the Dubai Shopping Festival, it gives us yet another opportunity to contribute towards Dubai’s economic growth and in the process help make this event a success.'

'Al Ghurair City will be rolling out the red carpet for shoppers during DSF 2009 by pampering them with a well rounded selection of shopping, entertainment and cultural offerings that will ensure they leave with a memorable and rewarding experience,' he added.

At Al Ghurair City, shoppers can take their pick of superior international, regional and local brands.

Visitors can also experience a variety of well known gourmet brands, a multitude of cuisines and dining options available at the centre.

Unbeatable bargains, exciting entertainment and a vibrant ambience will make Al Ghurair City the place to be in during DSF 2009, he added.-TradeArabia News Service