International Diamond Laboratories (IDL) and Damas have come out with attractively designed sealed packets of multiple loose diamonds aimed at the mid price range jewellery segment, just in time for Eid.

The stones range in sizes from 0.08 to 25 point carats and the price starts from Dh750 ($204) to Dh15,000 ($4,084). The new packets will be available from select Damas stores in Dubai, Abu Dhabi and Sharjah, ahead of Eid from today (December 1).

Damas is the first retailer in the UAE to offer packets of multiple loose polished diamonds.

'With our loose polished diamonds package, more customers will be able to buy diamonds for investment purposes or for making jewellery in the designs they like. This is the first time we are offering multiple loose diamonds in single packets; it is an economical option for consumers,' stated Tamjid Abdullah, deputy managing director, Damas.

All the polished diamonds in the new package are certified by International Diamond Laboratories, a Dubai government initiative to ensure the quality of diamonds sold in Dubai.

'Damas was the first retailer to sign up for our certification service and we are happy to continue our partnership with them,' said Peter Meeus, CEO of International Diamond Laboratories.

'Each of the diamonds in the packet will be certified by IDL providing consumers immediate information on the 4 Cs- carat, colour, clarity and cut - of individual diamonds. This assures customers of the value and quality of their purchase. Our certificates are recognized internationally and are available in English and Arabic,' he added.

Damas also offers customers the option of returning the diamonds when the value goes up. 

“There is a growing interest among consumers to buy diamonds as an investment especially in the current economic slowdown. The new packets of multiple loose diamonds will make investment in diamonds more accessible to consumers. Launched just ahead of Eid, this is also an excellent gifting option,” concluded Ajay Pandey, deputy general manager – products and brands, Damas.-TradeArabia News Service