The world famous Hamleys toy store inaugurated its first concept store in the iconic Dubai Mall today.

The 250-year old toy emporium was brought to Dubai by Retail Arabia, which holds the exclusive franchise for Hamleys in the region.

The 32,000 sq ft store is home to more than 100,000 different toys, gifts and gadgets.

The entire store is a giant playground for both children and adults with a decked out car racing dome; a camel caravan; a Ferrari bike racing track; a gaming area and life sized doll’s houses.

“Everyone loves Hamleys; it’s the toy store kids dream about. Children come to the store and are able to play with those toys they’ve always wanted,” said Retail Arabia managing director and CEO Nabil Daud.

“Every single day is special at Hamleys with magic shows, face painting, balloons and cool toy demonstrations and so much more; the saying goes that ‘with Hamleys there are 365 days of play’,” he added.-TradeArabia News Service