Middle East Toy Fair will host for the first time next year, a large pavilion of international toy manufacturers, 'World of Toys by Spielwarenmesse eG'.

Spielwarenmesse eG is the organiser of the annual International Toy Fair Nuremberg, the toy industry’s leading fair for toys, hobbies and leisure held in Germany.

'World of Toys by Spielwarenmesse eG' is the name of their new foreign trade fair program that provides toy manufacturers with competent support and directional perspectives for strong marketing presentations tailored to trade fairs around the world.

Following Hong Kong, Dubai is now the next station on the list of international trade fairs Spielwarenmesse is targeting, offering toy manufacturers from around the globe the possibility to participate in their pavilion, enjoying many additional services before, during and after the fair.

'We look forward to welcoming Spielwarenmesse and their group of exhibitors next year to Dubai for the Middle East Toy Fair, and we are proud that they chose our exhibition and this region to offer the participants of their foreign trade fair program a platform to explore upcoming markets,' stated Eckhard Pruy, CEO at Epoc Messe Frankfurt.

'Their participation will help raise more awareness of our fair and the region to those in the international toy business,' he added. 

'This cooperation and the associated services provided by the World of Toys will make it easier for international toy manufacturers to open up the Middle East market,' said Ernst Kick, CEO of Spielwarenmesse eG.

The Middle East Toy Fair is the region’s biggest trade exhibition for toys, baby and infant products, stationery and back-to-school products, games, hobbies, gifts, apparel and licensing.  Product areas within the Toy Fair are Baby and Infant, as well as Stationery and Back to School.-TradeArabia News Service