The Dubai Shopping Festival Office announced a new line of Modhesh merchandise on the first day of Character Dubai 2008, the region’s first character and licensing exhibition which opened on October 28.

Named the ‘Modhesh Kiddy Rides’, the new addition of children’s rides is aimed at adding value to the existing portfolio of over 600 exclusively branded Modhesh products that are successfully retailing across the city.

'These rides form part of our endeavour to enrich the entertainment experience for children given the fact that they are extremely popular among the related age-group,' stated Laila Suhail, CEO, Dubai Shopping Festival Office.

'The ride equipment was manufactured in Germany keeping with international quality standards and we aim to introduce new Modhesh products into the market soon,' she added.

'The Modhesh Kiddy Rides are unique in design and follow four themes – Magic Carpet, Modhesh Boat, Modhesh Car, and a Modhesh airplane,' added Ghanim Al Ghanim, Modhesh brand development agent (Licensing and Distribution).

The exhibition will run till October 30.-TradeArabia News Service